silver traveller market

hugovk commented on the word silver traveller market

silver traveller market, n.

The Guardian, 20 February 2016:

While children at university are most likely to experience the rise of the genervacation, those in their late 20s and even early 30s are benefiting from the trend, which experts say has caught holiday companies by surprise. Many travel firms had believed that much of their future growth would come from the “silver traveller market” – parents holidaying together once their children had flown the nest.

February 21, 2016